Elon Musk lastly finds ‘somebody silly sufficient to take the job’ of Twitter CEO

Opinion Tesla traders have been huffing and puffing about how CEO Elon Musk is “too distracted” by his newest plaything for a while now, and it seems like a brand new Chief Twit has been discovered to throw beneath the Cybertruck.

Musk made the announcement on Twitter that there was a brand new boss on the town yesterday, saying “She can be beginning in ~6 weeks!” and that he’d be stepping again into an exec chair and CTO position, “overseeing product, software program & sysops” – all issues Musk is an knowledgeable in.

However who may or not it’s? Who will trip in to save lots of Twitter because it continues to swirl down the drain into web cesspit territory? Maybe this person is the brand new chief? Or this one?

To the possible disappointment of Musk’s hordes of parasocial sycophants and yes-men, it will not be a feminine model of himself, however Linda Yaccarino, says the Wall Avenue Journal, citing its favourite supply – “folks acquainted with the state of affairs.” By the way, The New York Instances has been chatting to “two folks with data of the matter” who agree.

Who’s she? NBCUniversal’s head of promoting for greater than 10 years, apparently, and an “business advocate for locating higher methods to measure the effectiveness of promoting,” the WSJ says. “As head of NBCU’s promoting gross sales, she was key within the launch of the corporate’s ad-supported Peacock streaming service.”

Amongst Musk’s litany of self-imposed Twitter woes, promoting has been the killer. Company purchasers hit the brakes on advert spending after the October takeover went via, uncertain of the place “free speech absolutist” Musk would lead the platform, and income accordingly dropped 40 p.c in December in contrast with the prior 12 months. Fairly catastrophic for a corporation the place promoting accounted for 90 p.c of earnings in 2021, therefore why subscription providers like Twitter Blue and different technique of parting customers from their cash had been haphazardly set in movement.

Yaccarino, although, is understood for managing $13 billion in annual advert income, her shut relationships with entrepreneurs and businesses, and “hard-nosed negotiating ways,” which have earned her the honorific “velvet hammer.” So is Musk shopping for a brand new CEO, somebody with promoting connections, or is he really making an attempt to purchase purchasers?

Whether or not they could possibly be tempted over is moot. I do not find out about you people, however I got here again to Twitter to observe the airship crash, and the algorithm has by no means appeared extra violent, racist, crass, and entertaining.

Does Yaccarino, who by all accounts seems to be a really profitable exec, really need multimedia 4chan on her CV? I imply, I like watching folks punch one another’s lights out as a lot as the following man, however then once more Musk did say he’d resign as quickly as he discovered “somebody silly sufficient to take the job.”

We requested Twitter to remark and obtained the ol’ poop emoji. Possibly that’ll enhance after the altering of the guard, if it ever occurs.

Tesla’s inventory closed 2 p.c up and continued to climb in after-hours buying and selling following the information. ®

PS: That encrypted DM function Twitter talked up this week turned out to be fairly ineffective. See our replace right here.